Portland Business Pledge · 2026 Founding Class
We invest in the neighborhoods
we do business in.
Portland business owners are coming together to build the human infrastructure layer that protects the neighborhoods we do business in. Property values. Safety. Cleanliness. Community. We handle every service in your name. You get the credit. Your neighborhood gets the results.
A new category of service
The human infrastructure layer that supports your business neighborhood — in a way that has never been done before.
Property value protection
A well-maintained, actively monitored commercial street retains and grows its property value. Neglect compounds. Investment compounds. The businesses that commit to their neighborhood early protect what they have built — and increase what it is worth.
Neighborhood health and safety
Clean streets attract customers. Safe overnight environments reduce incidents and insurance exposure. A neighborhood that is cared for signals to every person who walks through it that the businesses here are invested in the community — and worth returning to.
The layer no one else provides
City services handle roads and emergency response. No existing service takes ownership of an entire commercial street, monitors it overnight, and delivers that work in the name of the businesses who fund it. That is what NVP+ does. That is what has never been done before.
"The city maintains the roads. Who maintains the neighborhood your business does business in?"
Neighborhood Value Plus™ — Portland, Oregon
What this is
Owner to owner.
Business to neighborhood.
This is not advertising. This is a monthly commitment from business owners who understand that the health of their neighborhood is the health of their business — and that someone has to show up and do the work.
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The whole street. Not just your door.
We clean the entire street you do business on. Every visit is photo-documented. Your business gets the credit for keeping this neighborhood clean.
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Overnight. When nobody else is watching.
We check your building between 2 and 3am — every night. You wake up to a photo of your storefront and a message: your business is safe.
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You find out first if something is wrong.
Broken window. Graffiti. Suspicious activity. We contact you immediately — with photo, time, and next steps — before you arrive to open.
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A documented record of your investment.
Every cleanup and overnight check is timestamped and logged in a monthly report sent directly to you.
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Your business in the NVP+ platform.
Listed in the Neighborhood Value Plus™ app — visible to every subscriber in your neighborhood. Your business becomes part of the neighborhood infrastructure.
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Services run in your name.
Every service we deliver is attributed to your business in the neighborhood. The street improves. The community sees who made it happen.
The pledge
Two levels of commitment.
One shared purpose.
Every business — regardless of size or revenue — begins at the same level. What you invest is your choice. What you build over time is your legacy.
$50/month
Clean Street Partner
—Full street cleanup — the entire stretch you do business on
—Before and after photo documentation every visit
—Services delivered in your business's name
—NVP+ business directory listing
—Founding class status — permanent
—Monthly neighborhood impact report
—Bronze Neighborhood Contributor recognition — day one
Full coverage
$100/month
Guardian Safety Partner
—Everything in Clean Street Partner, plus:
—Personal 2 to 3am overnight safety check of your building
—Your business is safe — photo sent every morning
—Immediate alert if anything is wrong before you open
—Priority first placement in NVP+ business directory
—Weekly safety summary with full documentation
—Bronze Neighborhood Contributor recognition — day one
"We handle it. You get the credit. The neighborhood sees which businesses showed up — and which ones did not."
Wendell Wallace III — Founder, Neighborhood Value Plus™
The recognition program
Every business starts at the same level.
Every year, your recognition grows.
Recognition is earned by years — not by how much you invest or how large your business is. A coffee cart and a restaurant on the same street earn the same plaque for the same commitment. Consistency is the only currency.
Year 1 — Active on day one
Bronze Neighborhood Contributor
Your pledge is active. Within 48 hours your business receives a window recognition display with a QR code linking to the live contributor wall. Every customer and passerby who stops at your window sees that your business is invested in this neighborhood's future.
◯ Window recognition display — QR code included
Founding class statusContributor wall listingNVP+ directory
Year 2 — One full year complete
Silver Neighborhood Contributor
One full year of investment in your neighborhood. Your window display is replaced with a weather-resistant exterior sign — gold border, your business name, street-facing. The surrounding businesses notice. The foot traffic notices.
◯ Exterior sign — gold border, street-facing
Year 2 milestonePriority NVP+ listing
Year 3 — Two full years complete
Gold Neighborhood Contributor
Two years of documented investment in this street. Your recognition upgrades to a brushed aluminum wall placard — permanently mounted on your building exterior. This is no longer signage. It is a physical landmark.
◯ Aluminum wall placard — permanent mount
Year 3 milestonePermanent installation
Year 4 — Three full years complete
Platinum Neighborhood Contributor
Three years of consistent, documented investment. Your business earns an engraved metal plaque — your name, your neighborhood, the year you began. A record of commitment that will outlast most marketing campaigns ever run on this street.
◯ Engraved metal plaque — name, neighborhood, year
Year 4 milestoneEngraved recognitionNVP+ impact board
Year 5 — Four full years complete
Diamond Neighborhood Anchor
Four years of uninterrupted commitment. The highest recognition NVP+ awards any business. A solid brass plaque — engraved with your business name, your neighborhood, and the years you served — is permanently installed on your building. Listed on the NVP+ national impact board. Annual award at the Portland Neighborhood Summit. Recognized permanently as one of the businesses that held this neighborhood together from the beginning.
◯ Brass plaque — solid, engraved, permanent
Year 5 milestoneAnnual summit awardNational impact boardPermanent recognition
What each level looks like
Designed to display with pride — each upgrade is earned, not purchased.
The principle
Every business in the founding class starts the clock at the same moment.
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Recognition is earned by years, not dollars
A Clean Street Partner and a Guardian Safety Partner earn identical recognition at every milestone. Longevity is what gets recognized. Investment level does not determine legacy.
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The founding class advances together
Every business that joins during this pilot begins Year 1 simultaneously. In year five, the entire founding class reaches Diamond Neighborhood Anchor together — same neighborhoods, same timeline, same recognition. There is no catching up later. This is the beginning.
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Your recognition grows as NVP+ grows
Each year NVP+ expands across Oregon and nationally, the Diamond Neighborhood Anchor designation carries more weight. The businesses that were here first become the standard every neighborhood that joins after is measured against.
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The plaque is permanent. The work already happened.
From Gold onward, the placard or plaque remains on the building as a record of what was built here — not just what is being paid today. The neighborhood remembers who showed up.
Founding contributors
Businesses that have committed
NV
Neighborhood Value Plus™
Portland, Oregon · Technology & Community Platform · Founding member
TF
Tre·Fin Day Boat Seafood
Ilwaco, Washington · Day boat seafood · Founding member
TT
Taste Test
Portland, Oregon · Founding member
DH
Divine Huntings
Portland, Oregon · Founding member
Start the conversation
Owner to owner.
Leave your information and Wendell will follow up within 24 hours — no pitch, no pressure. A conversation between two business owners about what we can build together in your neighborhood.
Your information is never shared or sold. This goes directly to Wendell.
Full neighborhood sponsorships
Ready to sponsor an entire neighborhood?
Full sponsorships are the complete NVP+ platform offering — your business funds neighborhood-wide services and gives free access to the NVP+ app for your customers. These are separate from the Business Pledge and represent full platform partnership.
| Tier | Monthly | Free Customer Codes | Services for Your Neighborhood |
|---|---|---|---|
| Small Business Special Founding price · Limited time | $450 | 15 free app codes | App access · Graffiti removal · Weed clearing |
| Neighborhood Starter | $3,000 | 100 household subscriptions | Graffiti removal · Weed clearing |
| Neighborhood Builder | $6,000 | 200 household subscriptions | Above · Pet waste stations · Vacant lot cleanup |
| Neighborhood Champion | $9,000 | 300 household subscriptions | Above · Green grass program · Outreach services |
| Neighborhood Protector | $12,000 | 400 household subscriptions | Above · Street and sidewalk repair |
| Neighborhood Guardian | $15,000 | 500 household subscriptions | Above · Spring refresh · Seasonal programs |
| Full Coverage | $18,000 | 600 household subscriptions | Above · Friday overnight security patrols 10pm–6am |
To discuss a full neighborhood sponsorship, contact Wendell directly — (503) 878-8884 or wendellwallace@neighborhoodvalueplus.com
Our story
Three generations of community.
One operating system.
In the 1960s, Rev. Wendell Wallace Sr. led a congregation in Portland's inner city that united neighbors across every divide at a time when almost no institution in America did. His wife Leona spent two decades as a community agent — counseling young people, carrying groceries to neighbors in need, raising ten children. Portland called her Granny. She passed on July 4, 2024, at 92.
"I did not build this platform to sell something. I built it to continue what my grandparents started — with better tools. The method changed. The mission never did."
Wendell Wallace III — Founder, Neighborhood Value Plus™ · Portland, Oregon